Today I have had the pleasure to attend the key not presentations at the NI Automated Test Summit 2014 held in Reading at Royal Berkshire Conference Centre on Thursday 19th June 2014.
These are my personal impressions of what I heard.
They are a welcoming lot, enthusiastic, engaging, polite and knowledgeable. They appear proud of their company.
They express leadership in how they act and speak of ‘equipping engineers with tools that accelerate innovation and discovery’.
They are clear in their product leadership and delivery of graphical software and modular hardware (unrivalled in PXI with greater than 500 products.)
Brendan Davis, author of ‘The Economics of Automatic Testing’ gave an inspiring talk on that subject engaging senior management on how to promote the need for test and the savings available to explained economically. NI engaged at the event fully from novice to engineer, to senior engineer, to management and to director level.
They spoke of collaboration and had over a dozen independent exhibitors explaining a variety of solutions around NI products.
The spoke of the escalating complexity engineers are facing and the battle for even lower cost and lower energy consumption.
They spoke of NI’s leading role in 5G development and the UK/ German research collaboration with Dresden Technical Uni, Kings College and University of Surrey. (CeBIT 2014)
Of 4 main 5G topics NI explained their collaborations and leadership further as
- Massive MIMO – Lund Uni Sweden, Texas A&M University
- Make Denser Networks – High re-use of spectrum and small cells, NYU Wireless; EU CROWD Project
- mmWave – more frequency spectrum, increase spectral efficiency – NYU Wireless; EU MiWaves project. Expect a big demonstrator with an NEM at Mobile World Congress 2015New Physical Layer – Dresden Tech Uni; EU 5GNOW Project; German FAST project.